Who we are

Think of us like the Marketing Director (and team) you’ve always dreamed of…but never thought you could afford.

Founded by two seasoned strategic marketers with extensive experience working with some of the world’s most renowned FMCG food, drink, and personal care brands, luxury beverage brands, and travel brands—both in-house and agency side—Tara McFall and Katie Graham have seen firsthand the pressures that can lead to burnout. After finding our own balance, we’re now on a mission to guide small to medium-sized founder-led businesses toward sustainable success—without sacrificing their well-being.

We take a strategic look at your brand to ensure you have the right foundations for growth and then help you focus on the right things to help your grow.

If it’s relevant, we brief and manage a talented team of experienced marketing strategists, innovators, and problem solvers, all handpicked to bring out the best in your brand.

Our Founders

Tara McFall is a digital wizard who loves empowering people to use digital to grow sustainably and work smarter.

Katie Graham is a strategist obsessed with good brands and how to make them even better.

Together, we work with founders to understand and overcome business challenges, and find simple, sustainable solutions to growth for your brand to suit your team and lifestyle.

Let's grow together, without the grind.